🎉 Use Coupon "booksforall" to redeem 10% discount on all purchases.
Blue Ocean Strategy
Original price was: ₨2,160.00.₨599.00Current price is: ₨599.00.
Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne is a global bestseller, with over 4 million copies sold in 46 languages.
It argues that strategic success comes from creating “blue oceans”—untapped market spaces—rather than battling in competitive, saturated markets (red oceans).
Based on 150 strategic moves across 100 years and 30 industries, the book provides a systematic approach to making competition irrelevant.
The expanded edition includes a new preface, updated cases, and new chapters on alignment, renewal, and avoiding red ocean traps.
Recognized as one of the most iconic strategy books, it offers tools and principles for organizations to innovate and grow in uncontested market spaces.
Description
Blue Ocean Strategy
- Blue Ocean Strategy challenges traditional competitive strategies, arguing that fighting rivals leads to a shrinking profit pool (“red oceans”).
- Authors W. Chan Kim and Renée Mauborgne advocate for creating “blue oceans” — new, untapped market spaces ripe for growth.
- Based on a study of 150 strategic moves across 30 industries over 100 years.
- Shows that long-term success comes from innovation, not battling competitors.
- Provides a systematic approach, principles, and tools to make competition irrelevant.
- Updated edition includes a new preface: Help! My Ocean Is Turning Red.
- Features refreshed case studies and real-world examples.
- Adds two new chapters and expands a third, covering alignment, renewal, and avoiding “red ocean traps.”
- A groundbreaking, globally embraced strategy guide for businesses and organizations.
- Access additional resources, case studies, and tools at blueoceanstrategy.com.
Only logged in customers who have purchased this product may leave a review.
Reviews
There are no reviews yet.