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Hooked
Original price was: ₨1,410.00.₨650.00Current price is: ₨650.00.
“Hooked: How to Build Habit-Forming Products” is a business and technology book written by Nir Eyal, a startup advisor and former technology entrepreneur. The book is a guide to creating successful digital products that engage and retain users.
In the book, Eyal provides a step-by-step framework for creating habit-forming products, using the Hook Model, a four-step process that consists of trigger, action, reward, and investment. He explains how these elements can be used to create products that encourage users to return and engage with them repeatedly, leading to long-term user engagement and growth.
Description
The book covers a wide range of topics, including the psychology of behavior change, the role of emotions in creating habits, and the impact of digital technologies on user behavior. Eyal provides real-world examples and case studies to illustrate the principles he discusses, and offers practical tips and techniques for building successful habit-forming products.
Whether you are an entrepreneur, a product manager, or simply someone interested in understanding how technology products are built, Hooked is an invaluable resource. With its clear, concise, and actionable advice, this book provides the tools and insights you need to create successful digital products that engage and retain users over time.
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